Missed-lead calculator

How much work walks off your website every month?

Put in your own traffic, close rate and average ticket. The calculator shows how many visitors leave without contacting you, and what following up with a share of them could be worth.

Your numbers

The figures below are only a starting point. Replace each one with your own: your analytics, your call log and your invoices have the real answers.

Website visitors per monthFrom Google Analytics, your site builder's stats, or your web agency.Visitors who call or fill a form today%Calls and form fills from the website, divided by visitors.Silent visitors you could identify and reach%Not every visit can be matched to a person or company. Pick a conservative share.Your close rate on warm follow-ups%Of the people you reach, how many book a job.Average ticket$Blend repairs, tune-ups and replacements the way your invoices do.

Visitors who leave without contacting you

2,910

every month

Of those, people you could follow up with

291

new conversations a month

Jobs and revenue those could become

73 jobs · $87,300

a month, or $1,047,600 a year, on your own assumptions.

Send me this breakdown and a demo

We'll walk through these numbers with your real traffic and show you what LeadHVAC would have caught on your site.

How the math works

Silent visitors are your monthly visitors minus the ones who already call or fill out a form. Of those, the calculator takes the share you expect to identify and reach, applies your close rate on warm follow-ups, and multiplies by your average ticket.

It's an estimate, and only as good as the numbers you put in. Keep the reachable share conservative: not every visit can be matched to a person or company, and not every match is someone who needs HVAC work.